Goodness inside and out

Its really that simple with Gut Goodness as a brand. I was challenged to understand and tell the story of Baobab through this line of products. The health market is a crowded place, and to separate Gut Goodness I wanted to focus on the simplicity of the primary ingredient. Armed with market research and the power of Baobab as an almost supernatural ingredient I created this clean, fun, and approachable brand.